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The State of App Download and Monetization 2016 - India

The Indian mobile app economy has grown by leaps and bounds in 2016 -- and is expected to maintain a similar pace of growth this year as well. Smartphone users are getting savvier while new users join the internet for the first time through mobile devices. Acquiring new users will always be important - however, it is important to measure effectively the success of your app install campaigns.

Through InMobi’s State of App Downloads and Monetization report we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed through the year of 2016. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.

As you finalize your 2017 app strategy, use these insights to up your game now!