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This September, Rubicon Project and InMobi collaborated to survey digital advertising buyers – brands, agencies, agency trading desks, demand side platforms, and others – about both their perspectives on mobile native advertising opportunities and their plans for testing mobile native. We wanted to understand how buyers are thinking about mobile native advertising, what motivates them to consider trying mobile native, and what challenges they perceive with testing it.Some insights we found were:

  • 44% of the respondents said the most important attribute of mobile native ads is that they “adapt based on surrounding content”
  • 70% of the respondents said they will spend on mobile native in 2015
  • 90% said they will go for automation of their mobile native.

Find detailed insights on the above in the report.