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Mobile Media Consumption in Vietnam

Mobile's dominance as a media consumption platform means that advertisers can safely bet on mobile as a consumer engagement platform, and allow it to take up a larger part of their ad spend. Including mobile advertising in all the marketing plans and optimizing the messaging for mobile devices is the order of the day.

InMobi, in partnership with YouGov, conducted a study to gain a deep understanding of mobile consumer behavior in Vietnam, specifically with regard to:

  • How do they consume different media?
  • How do they engage and interact with mobile?
  • How do they respond to mobile advertising?

Download the report before you feel left behind!