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Mobile Media Consumption in Malaysia

Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consumers, Marketers need to develop a mobile-first strategy in a creative way to provide value to consumers and drive click-through.

InMobi, in partnership with YouGov, conducted a study to gain a deep understanding of mobile consumer behavior in Malaysia. Here are some questions the report answers.

  • How do they consume different media?
  • How do they engage and interact with mobile?
  • How do they respond to mobile advertising?

Download the report before you feel left behind!