Indonesia Insights, 2017
As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behaviour. By 2021, more than 60% of the nation's total digital ad spending will go towards mobile. As the country emerges as dominant force in Global App Usage, this report deep dives into 4 relevant topics regarding the country's booming mobile advertising ecosystem, including:
- The Growth of Mobile Video Advertising
- The Importance of Viewability Standards
- The Emergence of Location Based Marketing
- The Importance of Remarketing
Download H1 Indonesia Insights now, to understand the shifting developments in the nation's mobile advertising market.