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25

March

How COVID-19 is Impacting Americans [Mobile Survey Data]

Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMob...

投稿日 March 25, 2020
By Team InMobi

07

February

Get Ready for March Tournament Action: College Basketball and Sports A...

In the world of college basketball, no month looms larger than March, when 68 teams from across the country battle it out to see who is the best college basketball team in the nation. Close to 20 million people watched the 2019 champion...

投稿日 February 07, 2020
By Team InMobi

06

February

Who Uses Apps to Learn a New Language?

How many languages do you speak? If you’re reading this in the U.S., chances are good that the answer is “just one.” Even though well over 90% of all American high schools offer a foreign language course, less than 1% of those who...

投稿日 February 06, 2020
By Team InMobi

31

January

5 Useful Mobile Game Marketing Tips for 2020

This guest post comes from Udonis. Whether you're an indie developer or an established publisher, mobilegame marketing deserves your attention. You can create the best mobile game ever, but if you don’t promote it, it will get lost a...

投稿日 January 31, 2020
By Team InMobi

06

January

Chocolate Consumption Trends 2020 [Mobile Market Research]

In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate compa...

投稿日 January 06, 2020
By Matt Kaplan , Content Strategist

30

December

2020 Trends: Better Understanding Mobile Consumer Needs

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. The mobile phone is way more...

投稿日 December 30, 2019
By Team InMobi

26

December

2020 Trends: DOOH, OTT and CTV Advertising Go Mainstream

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising <finally goes big? All signs point to a resounding yes. Expect both connected TV advertising and OTT advertising to grow by leaps a...

投稿日 December 26, 2019
By Team InMobi

23

December

What's Healthy to Eat for Breakfast? Americans Chime In [Survey Result...

Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread...

投稿日 December 23, 2019
By Matt Kaplan , Content Strategist

18

December

Who Uses the Top Soccer Apps? An Investigation

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Puls...

投稿日 December 18, 2019
By Team InMobi

17

December

Q&A with Apptopia's Damian Gray

In the mobile app space today, there are many different ways to succeed. Damian Gray, Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently ...

投稿日 December 17, 2019
By Team InMobi

09

December

The Role of Mobile Apps in the U.S. Pharmacy Space

The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying...

投稿日 December 09, 2019
By Team InMobi

26

November

Who Uses Apps to Meet Their Fitness-Related New Year’s Resolutions?

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually,...

投稿日 November 26, 2019
By Team InMobi

25

November

[New Report] State of Mobile Programmatic Ad Buying in Southeast Asia ...

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50...

投稿日 November 25, 2019
By Team InMobi

20

November

Understanding the Modern American Beer Drinker

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the countr...

投稿日 November 20, 2019
By Team InMobi

20

November

Drive Away from the Competition through Actionable Consumer Insights

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with dat...

投稿日 November 20, 2019
By Team InMobi

14

November

2019 Mobile App Monetization Trends [New Research]

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetizat...

投稿日 November 14, 2019
By Team InMobi

13

November

Mobile’s Role in Black Friday Holiday Shopping

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover...

投稿日 November 13, 2019
By Matt Kaplan , Content Strategist

12

November

Building a Frictionless Consumer Experience Using Mobile

As we’ve previously noted, most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices, brands are not. This can especially be pronounced during large-scale ev...

投稿日 November 12, 2019
By Rajesh Pantina , Head of Marketing, Asia Pacific

08

November

Understanding the Connected Indian Consumer’s Shopping Journey

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buyi...

投稿日 November 08, 2019
By Rajesh Pantina , Head of Marketing, Asia Pacific

08

November

The Emergence of the Connected Consumer in India

The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mob...

投稿日 November 08, 2019
By Rajesh Pantina , Head of Marketing, Asia Pacific

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