Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMob...
In the world of college basketball, no month looms larger than March, when 68 teams from across the country battle it out to see who is the best college basketball team in the nation. Close to
20 million people watched the 2019 champion...
How many languages do you speak? If you’re reading this in the U.S., chances are good that
the answer is “just one.” Even though well over 90% of all American high schools offer a foreign language course, less than 1% of those who...
This guest post comes from Udonis.
Whether you're an indie developer or an established
mobilegame marketing deserves your attention. You can create the best mobile game
ever, but if you don’t promote it, it will get lost a...
In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate compa...
As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. The mobile phone is way more...
Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising <finally goes big? All signs point to a resounding yes. Expect both connected TV advertising and OTT advertising to grow by leaps a...
Have you ever wondered what's healthy to eat for breakfast? You’re far from alone.
There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread...
In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Puls...
In the mobile app space today, there are many different ways to succeed.
Damian Gray, Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently ...
The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying...
To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually,...
Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia?
To find out, we surveyed more than 50...
Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the countr...
To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with dat...
What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list.
But is in-app header bidding actually part of the average app monetizat...
Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out.
we’ve previously noted, most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices, brands are not. This can especially be pronounced during large-scale ev...
As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buyi...
The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India.
The change has been led by mob...