We are working for the first time with InMobi on the Parking Frenzy app and I must say that I am happy with the performance of InMobi, as compared to the other ad networks. InMobi has managed to deliver good geographical coverage and high eCPMs - this is a validation of InMobi’s reputation in the market.
- Alok Kejriwal,
Co-Founder and CEO, Games2win
Games2win (G2W) is one of the top 20 online gaming businesses in the world (as per comScore) and it takes its games very seriously! Funded by Clearstone and Silicon Valley Bank, G2W entertains over 20 million unique users each month via its portals, 600+ proprietary games, its very own in-game ad network and mobile social network for applications and games. Parking Frenzy, its Android car-parking game was played over 8.5 Million times within 10 days of launch. Keen on increasing ad revenue from this app, G2W wanted to leverage an ads based monetization model.
For Parking Frenzy, Games2Win used multiple ad networks for increasing ad revenues and monetizing its global traffic. InMobi enabled them to extend their reach to 50+ countries delivering relevant ads to help achieve their business objectives.
Monetize global traffic and increase ad revenues
Display and Text Ads
Parking Frenzy users (2.3 Million downloads)
With InMobi, Parking Frenzy’s eCPMs increased by 69%, and revenue increased by 18% when compared to the next best ad network. Bolstered by this success, Alok, Founder and CEO of G2W wants to explore partnership opportunities through Appucino (G2W’s social platform for games) with InMobi.