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The State of Mobile Video Advertising for App Developers : Indonesia H1'17

Indonesia offers a unique opportunity for marketers around the world. It is the third largest smartphone market in Asia after China and India. As purchasing power increases and more 4G smartphones become affordable for a larger population, ...

The State of Mobile Video Advertising for Brand Advertisers : India H1'17

India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39%, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With India...

The State of Mobile Video Advertising for App Developers : India H1'17

India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39%, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With India...

The State of Mobile Video Advertising for Brand Advertisers : Indonesia H1'17

Indonesia offers a unique opportunity for marketers around the world. It is the third largest smartphone market in Asia after China and India. As purchasing power increases and more 4G smartphones become affordable for a larger population, ...

The State of Mobile Video Advertising for Brand Advertisers : Southeast Asia H1'17

Southeast Asia is a truly mobile-first market. The gap between TV and smartphones is far narrower in SEA compared to the US or U.K. Consequently, when it comes to video, Southeast Asian instinctively prefer mobile screens compared desktop. ...

The State of Mobile Video Advertising Q1'17 : USA

This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...

The State of Mobile Video Advertising Q1'17 : India

This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...

The State of Mobile Video Advertising Q1'17 : Indonesia

This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...

The State of Mobile Video Advertising Q1'17 : Southeast Asia

This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...

The State of Mobile Video Advertising Q1'17 : Global

This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...

Mobile Remarketing Guide For Online-to-Offline (O2O) Marketers

Taxi or ride sharing apps, food delivery apps and ticketing apps are few of the most popular online-to-offline (O2O) apps that offer services at user's convenience. While most mobile users carry close to 40 apps on their smartphone, 43% o...

Mobile Remarketing Guide For Retail Marketers

If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shop...

The State of App Download and Monetization 2016 - India

The Indian mobile app economy has grown by leaps and bounds in 2016 -- and is expected to maintain a similar pace of growth this year as well. Smartphone users are getting savvier while new users join the internet for the first time through...

Mobile Programmatic: A Buyer’s Perspective, 2016

Programmatic, or automated, ad buying has experienced remarkable growth in the relatively short time that it’s been around. As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is ...

HY 2016 Global Mobile Programmatic Advertising Trends Report

The HY 2016 Global Programmatic Insights Report is our first study of both buying and selling behaviors in the InMobi exchange. Our unique visibility into programmatic trends provides a comprehensive picture of the health and direction of t...

The State of App Downloads and Monetization Q2'16 Asia Pacific

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...

Mobile Media Consumption in Vietnam

Mobile's dominance as a media consumption platform means that advertisers can safely bet on mobile as a consumer engagement platform, and allow it to take up a larger part of their ad spend. Including mobile advertising in all the marketing...

The State of App Downloads and Monetization Q1'16 - Asia Pacific

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...

The State of App Downloads and Monetization Q1'16 Global

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...

Mobile Media Consumption in Malaysia

Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consumers, Marketers need to develop a mobile-first strategy in a creative...

The State of App Downloads and Monetization 2015 - Global

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...

The State of App Downloads and Monetization 2015 - Asia Pacific

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...

The State of App Downloads and Monetization 2015 - North America

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...

State of Mobile App Developers 2016

The mobile revolution and the surge in smartphone usage is driving the market for mobile applications. Mobile app development is a prospering industry and is going to get bigger over time. The growth in consumer demand for mobile apps an...

MOBILE MEDIA CONSUMPTION IN VIETNAM: A NEW WAVE TAKES SHAPE

Developing an understanding of the mobile behaviors of your target audience is key to building and refining a strong mobile strategy. InMobi, in partnership with YouGov, conducted a study to gain a deep understanding of mobile consumer beh...

The Role of Mobile & Its influence on Back to School Shopping - USA

As summer vacations come to an end and consumers begin to dish out dollars for Back to School shopping, brands and retailers have a significant opportunity to influence purchase decisions and learn from this consumer behavior. Howev...

The Role of Mobile & Its influence on Back to School Shopping - UK

As summer vacations come to an end and consumers begin to dish out dollars for Back to School shopping, brands and retailers have a significant opportunity to influence purchase decisions and learn from this consumer behavior. Howev...

The State of App Downloads and Monetization Q2 2015 - Asia Pacific

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...

The State of App Downloads and Monetization Q2 2015 - Europe

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...

The State of App Downloads and Monetization Q2 2015 - Global

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...

The State of App Downloads and Monetization Q2 2015 - North America

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...

The Role of Mobile in the Path to Purchase of FMCG/Retail Products - Indonesia

The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...

The Role of Mobile in the Path to Purchase of FMCG/Retail Products - India

The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...

The Role of Mobile in the Path to Purchase of FMCG/Retail Products - Australia

The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...

InMobi Insights – The State of App Downloads and Monetization – Asia Pacific

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...

Brands on Mobile: Advertising Trends 2014

The InMobi Annual Review of Mobile Advertising provides brands and agencies with insights and guidance on how best to utilize mobile as an advertising medium. The insights are based on data from the InMobi Ad Network. This report feature...

InMobi Insights – The State of App Downloads and Monetization

The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...

Marketer and Publisher Perceptions: Native Advertising on Mobile

As consumer behavior continues to change, advertisers are adapting by evolving more sophisticated and relevant mobile marketing tactics. Mobile native advertising, possessing the twin qualities of higher engagement and lower intrusiveness...

US Vertical Insights: Consumer Electronics - Smart Devices

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proc...

InMobi Insights US Consumer Electronics Wearables Infographic

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proces...

US Vertical Insights: Consumer Electronics - Smart Wearable Devices

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proces...

​The State of Mobile App Monetization - Q3, 2014

InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile a...

The State of Mobile App Downloads – Q3, 2014

The State of Mobile App Downloads series provides insights for Advertisers and Developers alike into the world of mobile app downloads. Through our analysis of millions of app downloaded each month, this report highlights the latest trend...

RUBICON PROJECT & INMOBI 2014 MOBILE NATIVE ADVERTISING SURVEY

This September, Rubicon Project and InMobi collaborated to survey digital advertising buyers – brands, agencies, agency trading desks, demand side platforms, and others – about both their perspectives on mobile native advertising opport...

The State of App Monetization - Q2, 2014 (Global)

InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile ...

The State of Mobile App Monetization - Q2, 2014 (Country Spotlight)

InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile...

The State of Mobile App Downloads - Q2, 2014

The State of Mobile App Downloads study from InMobi aimed to understand which nations download the most apps, the popularity of gaming, as well as the preferred time of download among others. The research is based on data from Q2 2014 on ...

Mobile Messaging Apps Study - Indonesia

InMobi conducted this study to identify the demographic profile of messaging apps users in Indonesia, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points. Download our latest report t...

Mobile Messaging Apps Study - India

InMobi conducted this study to identify the demographic profile of messaging apps users in India, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points.Download our latest report to learn ...

Mobile Gaming Cross-Market Analysis (First Edition 2014 Q1)

The Mobile Gaming Cross-Market Analysis (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States, China and Korea. It attempts to explain differences both across ma...

Mobile Gaming Playbook, US (First Edition 2014 Q1)

The Mobile Gaming Playbook, US (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States.Executive SummaryThe game industry is evolving – from consoles to mobile a...

Global Mobile Media Consumption Wave 3 Report

The pace of innovation around the mobile landscape is stimulating. Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consume...

InMobi App Insight Report

As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marke...

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