The State of Mobile Video Advertising for Brand Advertisers : Europe H1-17
In 2017, mobile advertisers around the world increased their spend on mobile video by 60%. In Europe, spends on mobile video grew by 23% as consumption rose by 15%. To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for high performance.
Download the 2017 Europe Mobile Video Insights Report to learn how you can leverage mobile video for higher user engagement.
- Growth in mobile video advertising by - region and country
- KPIs by - advertiser categories, publisher categories, ad formats
- Ad Spends by - brand and performance advertiser categories, region, country
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