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The State of Mobile App Performance Marketing | Global | 2017

Mobile app marketing has come a long way in the past few years. The focus has shifted from a pure app store optimization play to now including user engagement, retention, measurement and attribution strategies. At InMobi, we surveyed 800+ app developers/marketers from around the world and consolidated our findings in this power-packed report - The State of Mobile App Performance Marketing Report. Download this report to explore:

  • The current and future trends in mobile app marketing.
  • The strategies being executed by the top app marketing minds from around the world.
  • Mobile marketing budget allocations across various stages of the app funnel.
  • A closer look at User Acquisition & Engagement, Remarketing, Measurement & Attribution, and Ad Fraud.

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