Mobile Remarketing Guide For Online-to-Offline (O2O) Marketers
Taxi or ride sharing apps, food delivery apps and ticketing apps are few of the most popular online-to-offline (O2O) apps that offer services at user's convenience. While most mobile users carry close to 40 apps on their smartphone, 43% of them use only 4-6 apps on a daily basis.
With rising user acquisition costs and increasing app abandonment rates, it has become imperative for marketers to derive the most value from the existing users. However, the traditional methods such as email and push notifications are not delivering the desired outcomes.
In fact, about 80% of users opt out of push notifications, thus limiting their reach. Email cannot be the primary channel to drive marketing effort as average email open rates on mobile are only about 20% and click rates as low as 2.26%. But app remarketing when executed well can maximize ROI by driving users further down the conversion funnel.
Download our exclusive guide to O2O remarketing strategy. Get the most of your mobile marketing budgets.