This website stores cookies on your device to improve your website experience and provide more personalized services to you on this website and through other media. To find out more about the cookies we use, see our Cookie Policy.If you click "Accept", we will use your information to serve you better with improved and customized services and for marketing purposes. If you click "Decline", we will not track your personal information on the website except to the extent required to honor your preference so that we do not have to cause inconvenience by asking you to make this choice again unless you clear the cookies.Learn more

What Every Brand Marketer Must Know About Mobile

プレゼンター Mat Harris, Director of Products
Tuesday January 01, 2013

Ready to blow the doors off for 2013? Listen to our webinar with Forrester analyst Melissa Parrish and take an exclusive guided tour of the future of mobile advertising – and how savvy marketers are going to win big in the new year. We'll explore Forrester's roadmap to mobile marketing maturity and how you can go from experimenting with mobile to executing a sophisticated, high–engagement mobile campaign.

You'll also learn:

  • What the latest research tells us about consumer behavior and how they relate to their favorite brands.
  • The crucial components of a successful mobile campaign
  • How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
  • How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.


Mat Harris, Director of Products

Mat is Director of Products at InMobi and is responsible for leading the product teams for mobile rich media authoring and other platforms. Previously he was founder and CEO of Streamvine.