Multi-Screening: The Who, What, and When for Marketers
プレゼンター Shrikant Latkar, VP of Marketing
Tuesday June 11, 2013
In 2012, mobile ranks first in media consumption among mobile web users, who consume 1.8 hours, or more than 25%, of the average seven hours of media consumed per day. 62% of these mobile web users indulge in multi-screen activities while viewing TV, majority of these being primarily social media engagements. Interestingly, there isn’t a big gap between those who look up information about TV programming versus those looking up information about products they saw in TV ads, at 17% and 18% respectively.
This rapid growth can be attributed to increasing use of mobile devices esp smartphones and tablets. Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.