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Looking Beyond Traditional Targeted Advertising

プレゼンター Shringar Pangal, Senior Product Marketing Manager
Tuesday November 12, 2013 at 10:00 AM PST

Advanced targeted advertising on mobile is about finding the right users suited to your app. Earlier schools of thought focussed on finding the right audience through demographic, geo and other such targeting methods. However, new research points to other enhanced targeting capabilities, specifically designed for developers, that help reach a wider range of interested users than the more restrictive demographic targeting. Developers can now look beyond traditional targeted advertising to discover new users who might be interested in their app.

Register for the webinar and you will learn few targeted advertising strategies (and their merits) such as:

  • Lookalike targeting
  • Negative targeting
  • Cross channel de-duplication.


Shringar Pangal, Senior Product Marketing Manager

An Engineer by degree, Shringar has worn multiple hats in engineering and marketing fields prior to her current role. One of the early employees at InMobi, she's watched the mobile advertising industry grow and has witnessed its evolution. She currently focuses on ad requirements and strategies for app developers and utilizes her deep understanding of the mobile advertising space to help developers with their user acquisition needs. She is an active blogger on Product Marketing skills as well as the exciting world of mobile apps and games