Boost Retention on Mobile and Keep Users Coming Back for More!
プレゼンター Team InMobi
Tuesday November 22, 2016 at 2 PM IST
A Joint webinar by AppsFlyer & InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Join this webinar to learn:
- Importance of Mobile Retention
- Insights into retention rates across different app categories in India
- How to leverage tracking and attribution partners to boost user retention
- Evolution of mobile retention from last click attribution to multi-touch attribution
Mansi Jain: Mansi is the Director of Commerce at InMobi and she currently leads the remarketing business, working with e-commerce players and leading app developers. Prior to InMobi, she worked with Essex Lake Group and Bain & Company as a consultant.
Shani Rosenfelder: Shani is the Content Marketing Lead at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading online and mobile companies and startups.