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15

August

How Programmatic is Changing Mobile Advertising [New Research]

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said t...

投稿日 August 15, 2019
By Team InMobi

12

August

Biting into the Pizza Category Through Actionable Consumer Insights

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer in...

投稿日 August 12, 2019
By Team InMobi

22

July

New eBook: InMobi and DoubleVerify Brand Safety Overview and Guideline...

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand...

投稿日 July 22, 2019
By Team InMobi

20

June

What Brands Can Learn From the Best Mobile Game Marketing Plans: What ...

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...

投稿日 June 20, 2019
By Matt Kaplan , Content Strategist

07

June

What You Need to Do in Order to Appeal to Customers on Mobile Devices

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...

投稿日 June 07, 2019
By Richard Thomas

21

May

52 In-App Advertising Statistics You Should Know

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know.Statistics on Mobile Devices Total time spent on mobile devices...

投稿日 May 21, 2019
By Matt Kaplan , Content Strategist

01

April

Making the Most of a Mobile Ramadan in Indonesia

Every year approximately 2 billion Muslims across the globe observe the holy month of Ramadan as a commemoration of their beliefs [1]. Indonesia, a predominantly Islamic country, is no exception. Indonesia is home to the largest Islam...

投稿日 April 01, 2019
By Rosmin Varghese

01

April

How to Craft the Perfect Mobile App Marketing Strategy

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that numb...

投稿日 April 01, 2019
By Matt Kaplan , Content Strategist

28

March

Answering Your Top Mobile App User Acquisition Questions

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App...

投稿日 March 28, 2019
By Matt Kaplan , Content Strategist

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data...

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on th...

投稿日 December 17, 2018
By Matt Kaplan , Content Strategist

27

November

Calculating Mobile Video Advertising Growth and Other In-App Video Ad ...

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these ...

投稿日 November 27, 2018
By Matt Kaplan , Content Strategist

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketer...

投稿日 October 18, 2018
By Team InMobi

23

August

Why The Right Mobile Video Advertising Metrics Make All The Difference...

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why c...

投稿日 August 23, 2018
By Matt Kaplan , Content Strategist

10

July

What is the Future of Mobile Video Advertising? 5 Bold Predictions

In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space loo...

投稿日 July 10, 2018
By Matt Kaplan , Content Strategist

25

June

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spen...

投稿日 June 25, 2018
By Matt Kaplan , Content Strategist

05

June

The Crazy Advertising Technology Landscape

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various...

投稿日 June 05, 2018
By Team InMobi

21

May

Are Your Video Views Accurate? Comparing Video Viewability Metrics

Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56 percent better than banners and 34 percent better than native ads. No wonder advertisers are spending more on these ad for...

投稿日 May 21, 2018
By Matt Kaplan , Content Strategist

19

February

Being Mobile-best in a Mobile-first India

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the...

投稿日 February 19, 2018
By Rajesh Pantina , Head of Marketing, India

02

January

Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the futur...

投稿日 January 02, 2018
By Team InMobi

10

November

Unveil The Magic of Remarketing This Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.If you are a marketer, you probably already understand the pressing challenge of retaining qu...

投稿日 November 10, 2017
By Pooja Kalloor , Sr. Insights Analyst

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