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13

April

​Being Smart About Mobile Native Video

The human penchant for sight, sound, and motion has transcended the boundaries of TV. Likely so, video is gaining prominence as a primary mode of communication in the mobile world too. An average user is exposed to about 32.3 videos in a ...

投稿日 April 13, 2017
By Mona Sharma , Product Marketing Manager

16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become...

投稿日 February 16, 2017
By Team InMobi

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year...

投稿日 January 04, 2017
By Pooja Kalloor , Sr. Insights Analyst

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...

投稿日 September 28, 2016
By Pooja Kalloor , Sr. Insights Analyst

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...

投稿日 September 28, 2016
By Tanvi Kapoor , Director - Product Marketing

30

August

Back To School Shopping 2016 Insights

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, ...

投稿日 August 30, 2016
By Shamala DN

26

August

Developer Economics Report: The State of the Developer Nation Q3 2016

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and ana...

投稿日 August 26, 2016
By Irene Herranz , Head of Global Developer Marketing

16

May

Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

投稿日 May 16, 2016
By Team InMobi

08

February

2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app devel...

投稿日 February 08, 2016
By Shamala DN

15

December

Double Attribution, Double the Trouble

Can you imagine being charged for a pair of jeans you tried on at one retailer even if you actually bought the pants at another? Probably not. But that’s exactly what happens all too often in the app marketing ecosystem because of double ...

投稿日 December 15, 2015
By Shani Rosenfelder , Senior Marketing Manager at AppsFlyer (Guest Author)

15

December

‘BLOCKERGEDDON’ – How To Thrive in The New AD Blocking World

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technolog...

投稿日 December 15, 2015
By Amit Gupta

02

December

Decoding Monetization Methods of Dating Apps

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...

投稿日 December 02, 2015
By Mona Sharma , Product Marketing Manager

05

November

Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting i...

投稿日 November 05, 2015
By Tanvi Kapoor , Director - Product Marketing

21

October

View-Through Attribution - The Missing Piece in Your Ad Strategy

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same adver...

投稿日 October 21, 2015
By Justin Landis , Director of Content Marketing, Kochava (Guest Author)

03

September

Preparing Your Apps for iOS9

This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimiz...

投稿日 September 03, 2015
By Abhishek Khurana , Product Marketing Manager

31

August

Debunking Video Jargon: Monetize Wisely with Video Ads

This blog originally appeared on Appsflyer A publisher’s complex life reflects the ever evolving, but fragmented, advertising technology space. Within mobile itself, there are innumerable ad networks, mediation partners, trading de...

投稿日 August 31, 2015
By Mona Sharma , Product Marketing Manager

26

August

InMobi Insights : Indonesia Tops the App Download Charts Once Again in...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

投稿日 August 26, 2015
By Pooja Kalloor , Sr. Insights Analyst

24

August

Mobile Makes a Major Impact this Back-to-School Shopping Season

It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to...

投稿日 August 24, 2015
By Shamala DN

10

August

Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail J...

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase ...

投稿日 August 10, 2015
By Shamala DN

23

July

Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...

投稿日 July 23, 2015
By Tanvi Kapoor , Director - Product Marketing

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