The Challenge

To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to our extensive mobile gaming experience, Sega engaged InMobi to help promote the launch of this marquee iOS game.

The Solution

Graphical display banner ads were run across iOS inventory in North America. A dynamic landing page featuring the game trailer and a link to download that game was also developed. Handset optimization in conjunction with compelling and bold creative helped drive results. The campaign CTR peaked 0.9% far above the network average.

The Results

Ben Harborne, Brand Manager from Sega says, “Mobile advertising on InMobi’s network was a huge success for Sonic & SEGA All-Stars Racing. We saw increased levels of engagement with the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network has been one of the key components to our success.”

The Challenge

Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60’s Brazilian Tropicália movement. The Red Hot organization engaged InMobi to help promote the launch of this long awaited album.

The Approach

A rich media banner experience that incorporated sounds and video was run across Android inventory globally. The creative featured well known artists from the album and used Sprout's innovative HTML 5 mobile rich media platform to help drive significant brand engagement. The campaign peaked with a CTR of 1.07% in the UK.

The Results

Paul Heck, Director of the Red Hot Organizations says, "Mobile advertising on InMobi's network was a huge success for Red Hot + Rio 2. The creative potential of the mobile advertising format is very impressive, when combined with Sprout's technology. Reaching scale in markets such as Brazil and Spain in that past, has been challenge with traditional media."

The Challenge

The Intel Corporation is a global leader in technological innovation and is known for producing computer processors used in the majority of PCs and other devices sold in the world. For the launch of their new Intel® CoreTM processor family, they selected the InMobi network to run a mobile campaign. The campaign was designed to increase purchase intent and awareness of Intel products.

The Solution

Display ads were developed that helped convey the benefits of the new Intel® CoreTM processor family. Users who clicked through the banners were sent to a WAP landing page. This page helped demonstrate the benefits to consumers. DoubleClick was integrated to allow Intel marketers to track the performance of the campaign with their existing DoubleClick account.

The Results

Jayant Murty from Intel said, "InMobi's handset targeting allowed us to optimize by device, which helped drive strong results on Nokia handsets. The CTR peaked 0.21% and over 20 million impressions were delivered, results that we were very pleased with."

The Challenge

The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.

The Approach

Rich media video ads were run across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. Handset and carrier optimization in conjunction with compelling and bold creative also helped drive results of the campaign.

The Results

Pradeep Lamba, National Head of Mobile from Quasar Media says, "Rich media mobile advertising on InMobi’s network was a huge success. We saw increased levels of engagement from the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network was key component of our campaign’s success."

The Challenge

Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services as part of a like-minded community. Because of our expertise and local knowledge, Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya.

The Approach

Text and display banner ads were created and a broad selection of handsets were targeted. The campaign significantly raised brand awareness for Dealfish. The site is now one of the most visited web sites in Kenya. It’s received over 60,000 listings in 9 months. Monthly traffic is now reaching hundreds of thousands of unique visitors, as well as millions of page impressions.

The Results

Moses Kemibaro, Regional Manager, East Africa for Dealfish says, "InMobi's reach and knowledge of the local market is unmatched. We have seen results that are very encouraging in Kenya and intend to continue using InMobi in the long-term for the rest of the region as we expand into Uganda and Tanzania."

Reebok was one of the key sponsors of the Indian Premier League, the newest and highest-profile league in domestic professional cricket. Reebok wanted to enhance the profile of its IPL-branded products by boosting the brand's associations with creativity and innovation in consumers' minds. To drive purchase intent of merchandise through mobile advertisements, Reebok chose InMobi.

The Solution

With a focus on team jerseys, a range of wallpapers and apps were made available for download. Special features included options like "Gift a Jersey" and "Refer a Friend" to allow users to share their favorite shirts among their fellow cricket fans, and even send certain items as gifts. Also, users were able to leverage Store Locator functionality to find the nearest retail outlet for Reebok Indian remier League merchandise.

The Results

Because cricket is a sport with an enormous and devoted fan following in India, it was key for users to be able to share their favorite Reebok IPL jerseys with their friends. More than half of all users who clicked through a banner ad downloaded a jersey wallpapers, and almost as many downloaded another wallpaper in addition. The store locator feature was also extremely popular, and very effective.

Building motorcycles that suit every type of rider has been a hallmark of Yamaha Motor since the company's founding. The muscular, sporty FZ-16 model was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as essential transportation. To make sure the FZ-16 image campaign reached young men, Yamaha chose the InMobi mobile network.

The Solution

Mobile banner ads played an important role in building interest among likely buyers as well as enhancing brand awareness. Users who clicked through banner ads came to a video landing page where they could see the full-length TV commercial. Those who had already purchased the bike could also share their reviews via video. Wallpapers featuring different views of the bike, on the road and in the showroom, were also available for download.

The Results

For Yamaha, InMobi took the company's word-of-mouth outreach efforts to a new level. Not only did nearly 10% of the users who clicked through the banner ads download the TV commercial, but almost 7% went on to locate a store. With mobile advertising poised to become the key differentiator in building brand recall among this target demographic, InMobi is already ahead of the curve.

One of Sony's flagship offerings in the smartphone arena, the Xperia X1 was also the company's first Windows Mobile device. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the perfect choice for consumers who wanted both work and entertainment capabilities on a high-end phone. Sony selected InMobi to build word-of-mouth publicity through mobile networks ahead of the phone's launch date.

The Solution

A campaign that was developed highlighting the phone's lightweight design, sleek good looks, personalization options, as well as features like a camera for still film or video and a multi-format music player. Users who viewed the mobile video showcasing the phone could forward it on to their friends, along with their pre-order forms. Colorful wallpapers featuring the phone's breakthrough features were also available for download.

The Results

For Sony Ericsson, the power of InMobi's mobile network was immediately apparent in the interest and excitement that materialized around the Xperia X1 launch. Almost 85% of pre-orders were sent to buyers' friends. When that figure was put alongside the number of wallpaper downloads and shared videos, it became clear that InMobi is pioneering innovative new best practices in word-of-mouth marketing.

Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. Using a pattern of hexagonal recesses containing sealed air pockets, the shoe shields the wearer’s body from the impact of the pavement. As a result, the HexRide shoe makes running a smoother and more delightful experience for runners. With the aim of highlighting this new level of fun made possible by HexRide, Reebok chose the InMobi mobile ad network.

The Solution

To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download. Highlighting the idea of making HexRide “your move,” the game positioned the shoe as a personal statement, while re-creating the excitement that all runners feel at making it to the finish line.

The Results

"The interactive game was particularly effective in making a connection between the brand and the thrill of athletic competition. Over a third of users who clicked through the banner ads downloaded the game, and quite a few also took advantage of the Invite a Friend feature through SMS. For Reebok, what InMobi delivered went above and beyond industry benchmarks."

Close Up is a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets. Unilver brand managers in Indonesia saw a unique opportunity to leverage the power of InMobi’s mobile advertising network to reach the youth demographic.

The Solution

As part of their new "Hook Up" promotional campaign Close Up selected InMobi for it's sophisticated handset targeting. Display ads drove users to a WAP landing page where consumers could enter a Blackberry phone sweepstakes and share their “Hook Up” stories through a Close Up Facebook page.

The Results

"InMobi clearly demonstrated their ability to drive strong results. We saw a 45% increase in CTR, peaking at 0.2% after campaign optimization. " said Unilever marketing manager. "InMobi also allowed us to easily combine mobile ads with our social media campaign, a truly winning combination."