InMobi at Mobile World Congress More
開発者向けブログ（英語）
InMobi Developers at Mobile World Congress
InMobi Developers at Mobile World Congress
We had an awesome time at the Mobile World Congress last week. We gave out loads of goodies – including our ever popular Beer Bottle Opening iPhone Case.
If you’ve got an event that you want the InMobi Developer team to come to – let us know!
InMobi at Mobile World Congress More
CELL·SDK – Great Competition for Developers
We’re teaming up with CELL·SDK to give developers some great prizes. CELL·SDK allows you to use C# to create applications on Android, iOS, and Windows Phone. It’s a fast and easy way to create cross platform apps. CELL·SDK has a … More
CELL·SDK – Great Competition for Developers
We’re teaming up with CELL·SDK to give developers some great prizes.
CELL·SDK allows you to use C# to create applications on Android, iOS, and Windows Phone. It’s a fast and easy way to create cross platform apps. CELL·SDK has a huge range of features which we think Developers will love.
So, if you want to be in with the chance to win a CELL·SDK Starter License, an iPad 2, a Nokia Lumia 800, and $250 in InMobi Ads Vouchers – enter the competition now.
We’re teaming up with CELL·SDK to give developers some great prizes. CELL·SDK allows you to use C# to create applications on Android, iOS, and Windows Phone. It’s a fast and easy way to create cross platform apps. CELL·SDK has a … More
Casual game devs – make money with Pocket Change
InMobi has teamed up with Pocket Change, an interesting new start up from the Bay Area. They have an SDK that allows developers to monetize their mobile games one quarter at a time, as if it was a coin operated … More
Casual game devs – make money with Pocket Change
InMobi has teamed up with Pocket Change, an interesting new start up from the Bay Area. They have an SDK that allows developers to monetize their mobile games one quarter at a time, as if it was a coin operated arcade machine.
We realize that ads work well for many apps, but there are some developers who are interested in other ways to make money. So how does Pocket Change help you make money? It allows you to monetize each turn. For those of you following along at home, you can check out either Pocket Change’s sample iOS app, Recess, or one of their developer’s Android apps, Boost 2.
The user has a collection of tokens that you can work into your game play. The tokens are just $0.99 for 30 so the user isn’t hesitant to start spending and keep playing. There’s even a nice built-in social hook to Facebook that encourages your users to invite friends to play the game, giving them a few tokens as a reward.
In company’s demo app, Recess, each time you want to shoot your rubber ball at the school-yard bully, it costs a token. And when all the tokens run out, the user is prompted to purchase some more. There’s no credit card needed, it simply goes through the platform’s in-app purchasing API.
The best part (besides making some extra money, of course) – you decide when and how those tokens are sold and collected; Pocket Change doesn’t interfere with your ability to structure your game and user experience.
So if you’re interested in checking out another monetization methods for your casual games, go ahead and take a look at Pocket Change SDK.
InMobi has teamed up with Pocket Change, an interesting new start up from the Bay Area. They have an SDK that allows developers to monetize their mobile games one quarter at a time, as if it was a coin operated … More
Make Money with PhoneGap & InMobi
PhoneGap makes app creation easy. You can code in your standard HTML, CSS and JavaScript (and don’t forget some awesome device API hooks) instead of Objective-C or Java and build apps quickly. This is not just for building out prototypes … More
Make Money with PhoneGap & InMobi
PhoneGap makes app creation easy. You can code in your standard HTML, CSS and JavaScript (and don’t forget some awesome device API hooks) instead of Objective-C or Java and build apps quickly.
This is not just for building out prototypes or hackathon apps, there are a few really popular apps that utilize PhoneGap to manage their codebase across multiple devices. There are many advantages to the native approach, and many to the PhoneGap approach. But one thing is for sure, PhoneGap lets you get up and running very quickly.
And its even easier to get some revenue flowing in with InMobi ads. Here’s a quick tutorial about how to get ads displayed in your PhoneGap app, and the whole process from project set-up to seeing ads takes less than 7 minutes.
Ready? Set? Make Money. How much money? Figure that out here with our Economic Toolkit
PhoneGap makes app creation easy. You can code in your standard HTML, CSS and JavaScript (and don’t forget some awesome device API hooks) instead of Objective-C or Java and build apps quickly. This is not just for building out prototypes … More
Ten Ways Device Manufacturers Can Appeal to Android Developers
The InMobi developer community is thousands of developers strong and represents billions and billions of ad impressions on our network. Over the past year and half I have met hundreds of mobile app developers from organizations of all sizes. This … More
Ten Ways Device Manufacturers Can Appeal to Android Developers
The InMobi developer community is thousands of developers strong and represents billions and billions of ad impressions on our network. Over the past year and half I have met hundreds of mobile app developers from organizations of all sizes. This includes the one-man garage start-up, all the way up to 50 person companies, spanningmultiple geographies. In building this programI experimentedwith many different tactics.
Based on this success, Huawei asked me to present at a thought leadership forum they conducted at their R&D center in Santa Clara, California. My talk focused on strategies and tactics, based on our experience,that device manufacturers shouldadopt to attract Android developers. Here are ten different tactics I recommended:
1. Increase Your Device Footprint
Scale matters.Developers need access to device platforms that are at the scale where they can make a profit. A one million plus market, of the same device is a very attractive offering for developers. With anything less, it’s hard for the developer to see how they can achieve any ROI.
2. Stop Contributing to Fragmentation
Different screen sizes (not at the same aspect ratio), different sound chips, different bus speeds, etc. Device manufacturers have contributed significantly to fragmentation. Android developers not only have to deal with all the OS versions, but the hardware fragmentation makes testing and debugging a significant drain on resources. Device manufacturer should set minimum hardware standards internally and limit fragmentation in a logical way.
3. Have Unique and Useful Features to Differentiate from Apple
Android device manufacturers can easily differentiate by offering peripherals and other features that are not available on iOS. HTC’s Facebook buttonis a great example and support for SD cards is another. This gets exciting when you open up the APIs of that device peripheral and allow developers to build applications on top of it. It provides the opportunity for an entirely new app / hardware market to emerge.
4. Provide Alternative App Distribution Channels
Offering device pre-install opportunities is an obvious way to both build relationships with app developers and differentiate your devices. Developing a store solution is costly and difficult, but partnering with a third party app store like GetJar is great way to access a large selection of apps.
5. Foster Your App Eco-System
InMobi has been very successful with this strategy. We created a 2 Million dollar World Developer Fund to help small indie developers.Through that program we gave app developers 100% of the ad revenue (normally developers take 60%)generated from advertising in their apps.The program ran until the fund was gone. Device manufacturers can easily do something similar, by providing small amounts of seed capital to app developers and making them compete for more capital, based on a specific set of success metrics.
6. Give Hardware Away to Developers for Testing
Device manufacturers, who give hardware to developers, ensure that those developers are now optimizing their apps to run on their devices. One simple way to set up the program is to give a device to any app developer who has an Android Marketplace ID and over 50,000 downloads.
7. Encourage Unique Content to Differentiate
Rather than emulate other successful eco-system like iOS and pay developers to port their apps over, why not encourage developers to make new apps? Apps that are different and exciting from what is available on other platforms, give people a good reason to switch. I personally don’t see the value in switching,only to use an app I already love and potentially have an inferior experience with it, from a poorly done port.
8. Build a Relationship With a Monetization Partners
There are a host of services that developers need access to, but monetization partners, such as ad networks and payment partners are a top priority for developers. By having relationships with preferred partners,you can help negotiate better terms for developers, on their behalf and even pass these savings on to developers who work with you.
9. Provide Access to Global Markets
Device manufacturers are well positioned to help developers access global markets. Developers need partners and services that help them efficiently localize their apps. Apple’s iTunes store and Nokia’s OVI store are obvious examples of this.
10. Be Creative and Don’t Try to Copy Apple
The key to succeeding with Android is to accept it for what it is, and not haveiOS envy. Device manufacturers should help developers focus on the strengths of Android, explore new opportunities and embrace creative ideas, rather than simply imitating a competing system that has very different fundamentals.
Gregory Kennedy
Director, Global Marketing
@InMobi
The InMobi developer community is thousands of developers strong and represents billions and billions of ad impressions on our network. Over the past year and half I have met hundreds of mobile app developers from organizations of all sizes. This … More
