InMobi is committed to respecting and protecting individuals' privacy rights and complying with all applicable laws and regulations.
This includes complying with the new obligations under the US Children’s Online Privacy Protection Act (“COPPA”) rules effective on July 1, 2013.
InMobi has always adopted a policy of not knowingly collecting any personal information about children under the age of 13 and if we become aware that we have collected personal information about a child under the age of 13, that information will be immediately deleted from our database.
InMobi is certified as a TRUSTed Data Program Member and as part of the TRUSTe certification, InMobi ensures that we do not knowingly collect information from children under the age of 13.
NEW COPPA REQUIREMENTS
The amended COPPA rules effective on July 1, 2013 apply to operators of websites and mobile apps that are directed at children under 13 that collect, use or disclose personal information from children or to operators that have actual knowledge that they are collecting personal information from users of sites or apps directed to children. The existing obligation requiring parental consent before collecting personal information from children has been expanded to include persistent identifiers that can enable operators and third parties to recognize users.
The FTC’s guidance and FAQs relating to COPPA are located at: http://business.ftc.gov/documents/Complying-with-COPPA-Frequently-Asked-Questions
In response to the new COPPA rules effective on July 1, 2013 InMobi is continuing to ensure that we do not collect and use information from children’s sites for behavioral advertising (often referred to as interest based advertising). We will continue to only use any data in the manner that COPPA prescribes.
We have identified all existing publisher sites and apps directed to children to ensure we are in full compliance with the new COPPA rules and from 30 June, 2013 shall ensure that new and existing publishers are required to notify InMobi of any new sites or app accounts that are directed at children to ensure we continue to comply with the COPPA rules.
Please contact firstname.lastname@example.org or your InMobi Account Manager if you have any questions.